Finding Your Blogging Niche has been one of my most highly viewed posts to date. Readers keep sharing and coming back to this post that I wrote months ago, not because I shared ground-breaking information or did a fantastic job writing it, but because I believe finding a niche is one of the greatest struggles for entrepreneurs and bloggers. Especially when you’re first starting out, it’s hard to find that groove and zero in on a focused group of people to write for and market to. 

While I agree with the information I shared in that post, I’m admitting today that I took the wrong approach to the subject. Because the longer I’m in business and the longer I contribute to this blog, the more I realize that it isn’t about finding a niche; it’s about creating one. 

Last week I shared my secret for rapidly growing my business. Many people are often surprised to hear that blogging has been fundamental to growing an audience, developing a loyal following, making the leap to full-time, and gaining credibility in my industry. The benefits of blogging are numerous, but the hardest part of blogging isn’t in understanding why it’s important; it’s learning how to approach it and come up with a way to diversify content from the millions of other blogs out there. So today I’m sharing some tips for how to successfully blog for business.