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7 Creative Content Ideas for Your Mailing List

7 Creative Content Ideas for Your Mailing List

There are all kinds of posts out there on the importance of utilizing a mailing list. And there are even more posts out there with tips and strategies for growing your mailing list. 

But what happens once people opt-in to your newsletter? What kind of content will you be sharing with them in order to build trust and encourage them to buy from you or work with you down the road?

Here are a few ways to spice up your mailing list and raise subscribers’ excitement when they see an email from you sitting in their inbox. 

How to Create High Quality Content

How to Create High Quality Content

If you’ve been following Elle & Company for any length of time, this won’t be the first time you’ve heard me talk about high quality content. I use that term often around here for one primary reason: it has the potential to revolutionize your blog and business.

I’m living proof of this. A year ago I was struggling to find my niche and my voice on the Elle & Company blog. It wasn’t until I had a few revolutionary breakthroughs and started to focus on high quality content that things began to pick up. 

How to Create SEO-Rich Content

How to Create SEO-Rich Content

If you ask 100 people about SEO, you might get 100 different answers. And frankly, it all depends on what you're trying to accomplish through your blog or website. We can relate to the uphill battle of trying to get your content in front of countless people through search engines, so today Jake and I are partnering together to share how you can create content that will rank higher in search engine results. 

9 Ways to Get the Most Out of Old Blog Content

9 Ways to Get the Most Out of Old Blog Content

It can be pretty depressing to spend countless hours on a blog post, only to have it buried underneath new content a couple weeks later. It’s a shame to see all of that thought, effort, and value go unnoticed, so today I have 9 solutions for you to help you make the most out of your older, high-quality blog posts (and increase page views and site traffic while you’re at it!). 

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8 Common Misconceptions About Content Marketing

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8 Common Misconceptions About Content Marketing

Content marketing is a term that's thrown around often in business circles, but I've realized that there are many misconceptions on the topic. "Is content marketing the same thing as blogging?" "Content marketing sounds really complicated." "Content marketing might work for your business, but it doesn't make sense for mine." Today I'm clearing up some common misunderstandings on this one subject that's had the greatest positive impact on my business.