I don't know about you, but when Instagram stories launched several months ago, I was both excited and overwhelmed.

I was excited at the idea of a new way to connect with my followers. 

But overwhelmed by the though of having to create more content on top of regular Instagram posts, Facebook, Twitter, blog posts, and all the other content that I create week after week for Elle & Company.

So I kind of sat on it and put it off until I could put my own unique spin on it, until I could figure out how I could really use Instagram stories to benefit my business, and how I could use Instagram stories realistically. I didn't want to start off with a bang, with all these bright ideas and then not have the time to actually follow through with them all.     

I sat on it for a while and then started coming up with a list of clever content ideas.

So today I'm going to share 15 clever content ideas to use Instgaram stories to promote your business.