fonts — Blog

fonts

,

Finding, Choosing, and Pairing Brand Fonts

,
Finding, Choosing, and Pairing Brand Fonts

There are a couple designer secrets that aren’t often shared when it comes to choosing brand fonts.

The first: Steer clear of using your logo font throughout the rest of your brand (unless it’s a secondary font that you’ve used for your tagline). This makes the logo distinct and keeps it from getting lost among other text on your website and collateral items.

The second: Give each brand font a “job.” Choose one font for your headers, one font for your body text, and maybe one other accent font (maybe). This streamlines your brand by creating consistency.

But even after learning these secrets, you might still have some questions about brand fonts.

How do you go about finding, choosing and pairing fonts that will accurately represent your business and appeal to the right customers?

I’ve got you covered.

The 411 on Type (And Why You Should Care About It)

The 411 on Type (And Why You Should Care About It)

Fonts are everywhere. You see them hundreds of times each day, whether they're on the label of your shampoo bottle, the date on your lock screen, or the road signs you pass on your drive to work. And whether you realize it or not, fonts are just as important to design as colors and composition. There are reasons why some fonts pair well together and others don't; why some fonts seem trustworthy and classic and others feel sleek and modern; why certain fonts are easier to read or why some catch your attention before others.