So you're interested in starting a Squarespace site. You're either considering switching over your current blog and website from a platform like Wordpress or Blogger, or you're new to the scene altogether and you're starting from scratch. You probably have a lot of questions like: Where do I begin? Which package is best suited for me? Can I transfer all of my old blog content over? Can I keep my current domain? Today I'm sharing some pointers on getting started with Squarespace as well as insight on which plan would be the best fit for you.
The Basics of Visual Hierarchy (And Why It's Important For Your Website!)
Design is all about communication. While every graphic designer strives to make their work visually pleasing, creating pretty things shouldn't be the only goal. Even more important is effectively communicating the right message to a viewer, and as designers we have several tricks up our sleeve to do just that.
One of those 'tricks' is hierarchy. This tool helps us call attention to the things we want you to look at first and bring less attention to the things we want you to look at last. You may not realize it, but each time you look at a website or a menu, your brain ranks the elements of the page in order of importance based on visual cues. Those rankings guide your eye around a page.
There are a 5 basic design principles that we use to help us achieve proper hierarchy: scale, color, contrast, alignment, and proximity.
My Process for Creating & Publishing Blog Posts
Blogging is one of those things that seems simple in theory and winds up being difficult in practice; what starts out as a simple concept can easily turn into hours of outlining, writing, revising, linking, editing, and sharing. This past year I've learned that it's helpful to have a system in place to cover all my bases, and I've almost gotten my process down to a T. Today I'm giving you a peek at my process so that you might take away a couple helpful insights that make creating and publishing blog posts less frustrating and more efficient for you.
Rethinking My Twitter Strategy
Twitter used to be my least favorite social media outlet. Recently I realized the benefits of the platform and began to rethink my strategy for using it. This change in perspective has made quite the difference in how I market Elle & Company and connect with my followers, and while Twitter still doesn't come as naturally to me as it does for others, this new approach has me excited. Do you need some motivation and excitement in your Twitter life? This post might spark a change in your perspective.
Are You Overlooking This Important Aspect of Branding?
What imagery comes to mind when you think of branding for your business or blog? Images of logos, typefaces, or colors might be coming to mind, but have you ever considered branding your photos? The photos that you use in blog posts, promotional items, cover images, even Instagram posts are a large part of how your blog or business is perceived. Today's post is all about the why and how of streamlining your blog/business's photos to attract your audience and create a professional, recognizable brand.
