Whenever I’m designing a logo, I’m constantly thinking about how each element (like fonts, colors, and illustrations) can be pulled apart and used elsewhere in the brand to create consistency.
Especially for logo variations.
Chances are, the logo you just created/refined in Day 9 either fits well in a horizontal format or a perfect circle; but not both.
And that’s where today’s action step comes in.
This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.
DAY 10 ACTION STEP
Design variations of your logo
By creating logo variations (also called alternative logos), you’re able to create more versatility for your brand and account for different formats where your logo will be used (like website headers, profile photos, and favicons).
For example, this primary logo for Bulloss Photography works really well in a horizontal format…
...but it doesn’t work quite as well inside a perfect square or circle. So I created an alternative logo that can be used for square and circle formats:
The font and colors are consistent, but the format makes the Bulloss Photography brand a little more versatile.
The same goes for Amanda Jameson’s logo. Her primary logo works great vertically…
...but it doesn’t work quite as well horizontally. So we rearranged the elements of her logo to create a secondary option and provide more versatility:
Have you created logo variations for your brand?
If not, get creative! Use monograms, icons, crests - just stay consistent and make sure that whatever alternative logos you create will be easily recognizable by your audience.
I’ve left space for you on page 13 of your workbook to sketch out ideas.
Again, don’t worry about color quite yet; try to solely focus on the composition of your logo and logo variations. We’ll get to color first thing next week!
When you’re done with your logo variations (or if you want feedback before finalizing your concepts), share your work in the Elle & Company Facebook group!
Congrats on making it through Week 2 of the Brand Challenge. You’re halfway to completing your one-of-a-kind brand!
