Feb 2017

The Ins and Outs of Designing a One-of-a-Kind Logo

The Ins and Outs of Designing a One-of-a-Kind Logo


What makes a great logo?

It’s not enough that a logo looks visually pleasing or stands out among the competition; it’s most important that it appeals to potential clients and customers.

But if you’re starting from scratch, it can be difficult to know where to start. 

There’s definitely creativity and a basic design knowledge involved in creating a one-of-a-kind logo, but there’s also a system behind it all. 

Creating a Brand That Isn’t Easily Forgotten

Creating a Brand That Isn’t Easily Forgotten

It takes an average of 5-7 brand impressions before someone will remember your brand.

Which means that people have to come into contact with your brand through website views, social media posts, or third-party mentions an average of 5-7 times before they can recall your business from memory.

I don’t know about you, but I would rather someone remember my brand during the first or second point of contact. 5-7 seems like a lot.

But in today’s day in age - where all brands seem to run together and look the same - it seems to be getting even harder to stand out from the crowd and create a brand that potential clients and customers will remember. 

There’s so much competition. 

So how do you stand out? How do you catch people’s attention and increase the likelihood that they will remember your brand?

The answer lies in consistent, one-of-a-kind visuals. 

A Guide to Choosing Brand Colors, Fonts, and Graphics

A Guide to Choosing Brand Colors, Fonts, and Graphics

Tiffany blue. 

You know you have a strong brand when something as simple as a color becomes an actual trademark for your business.

If someone is carrying that signature blue box with a white ribbon, you know they’ve made a purchase from Tiffany’s. You don’t even have to see the logo to recognize the brand. 

Logos definitely help create brand recognition and add a visual face to your business, but seemingly insignificant details like colors and fonts can have just as big of an impact.

And in Week 3 of this month’s Brand Challenge, we’re diving into those details headfirst.