Have you ever wondered why some social media posts get more engagement than others? Studies show that certain days and times of the week affect the number of people who like, share, favorite, and retweet your posts. Most of you are fully aware that 3:00am on a Wednesday morning isn't the most optimal time to post an image on Instagram and expect engagement, but it's helpful to know specific days and times that your audience is most active. Today we've rounded up the data to help you gain more engagement with your followers over social media.
The Basics of Visual Hierarchy (And Why It's Important For Your Website!)
Design is all about communication. While every graphic designer strives to make their work visually pleasing, creating pretty things shouldn't be the only goal. Even more important is effectively communicating the right message to a viewer, and as designers we have several tricks up our sleeve to do just that.
One of those 'tricks' is hierarchy. This tool helps us call attention to the things we want you to look at first and bring less attention to the things we want you to look at last. You may not realize it, but each time you look at a website or a menu, your brain ranks the elements of the page in order of importance based on visual cues. Those rankings guide your eye around a page.
There are a 5 basic design principles that we use to help us achieve proper hierarchy: scale, color, contrast, alignment, and proximity.
My Top 23 Favorite Fonts
The 411 on Type (And Why You Should Care About It)
Fonts are everywhere. You see them hundreds of times each day, whether they're on the label of your shampoo bottle, the date on your lock screen, or the road signs you pass on your drive to work. And whether you realize it or not, fonts are just as important to design as colors and composition. There are reasons why some fonts pair well together and others don't; why some fonts seem trustworthy and classic and others feel sleek and modern; why certain fonts are easier to read or why some catch your attention before others.
8 Popular Logos with Hidden Meanings
There's a lot more intention behind a brand than what meets the eye. While some logos seem simple and straightforward, there's often a hidden meaning behind the color choices, fonts, and composition of the overall design. Sometimes these clever touches go unnoticed, so today I thought it would be fun to call attention to them! Here are 8 popular logos whose hidden meaning you may have never noticed before:
